Jo Malone’s New Fragrance and the Rise of Niche Nostalgia Scents
fragrancetrendsluxury

Jo Malone’s New Fragrance and the Rise of Niche Nostalgia Scents

bbeauti
2026-02-02
9 min read
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Jo Malone’s 2026 launch is part of a luxury shift: brands mine memory with nostalgia scents for emotional engagement and sales.

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#fragrance#trends#luxury
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beauti

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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