7 Sustainable Beauty Brands to Watch in 2026

As the beauty industry evolves, more brands are leading the charge towards sustainability, creating eco-friendly and cruelty-free products designed with our planet and skin in mind. In 2026, consumers are increasingly aware of their choices, favoring companies that prioritize ethical practices, responsible sourcing, and innovative formulations. In this guide, we'll explore seven sustainable beauty brands worth watching this year, showcasing their unique contributions to the green beauty landscape.

1. Avant Skincare

Founded in 2018, Avant Skincare has quickly established itself as a leader in the clean beauty movement. Their mission is to minimize environmental impact while maximizing the efficacy of their products. Avant focuses on using high-quality ingredients sourced responsibly, and their formulations are crafted without harmful chemicals.

Eco-Friendly Initiatives

Avant Skincare emphasizes eco-friendly practices, such as using recyclable packaging and avoiding single-use plastics. To learn more about sustainable packaging in beauty, check out our guide on sustainable packaging solutions.

Key Products

• Avant Eyes Brightening Cream: Made with natural botanicals, this cream promises to hydrate and brighten the under-eye area.
• Avant Face Serum: A blend of potent antioxidants that work to rejuvenate the skin and combat aging.

2. Bodiance

Bodiance is a unique beauty brand that focuses on the holistic approach to skincare. Utilizing sustainable ingredients, they offer products designed to nourish not just the skin, but the body and mind as well.

Community Engagement

Bodiance is notable for its commitment to the community, sourcing ingredients from local farmers and providing fair wages. For insights into community-driven brands, see our piece on sustainable sourcing practices.

Signature Offerings

• Dreamy Body Butter: Infused with essential oils and organic ingredients, it hydrates and calms the skin.
• Zen Face Mist: A refreshing mist that uses calming botanicals to soothe and hydrate, perfect for on-the-go hydration.

3. Elate Cosmetics

Elate is a Canadian brand making waves in the sustainable makeup industry. This brand focuses on both sustainability and inclusivity, offering a range of products suitable for all skin types while ensuring their production process is environmentally conscious.

Natural Ingredients

All of Elate's makeup is vegan, cruelty-free, and made with natural ingredients. Their refillable packaging system also helps reduce waste. Delve deeper into waste-reducing beauty products.

Popular Products

• Crème to Powder Foundation: This unique formula provides full coverage while maintaining a natural finish.
• Water-Resistant Mascara: Made from plant-based ingredients, it provides volume without the use of harsh chemicals.

4. Iremia

A relatively new player on the block, Iremia focuses on formulations designed for sensitive skin, leveraging sustainable practices from production to packaging.

Ingredient Transparency

Iremia takes pride in their commitment to transparency, providing customers with detailed ingredient sourcing information. For a broader look into clean ingredient transparency, refer to our comprehensive guide on ingredient safety in skincare.

Featured Items

• Soothe & Hydrate Cream: A gentle moisturizer for sensitive skin types, enriched with soothing aloe and chamomile.
• Gentle Exfoliating Serum: Utilizes plant-derived exfoliants to provide a safe yet effective exfoliation.

5. Osea Malibu

Osea Malibu is a pioneer in algae-based skincare, harnessing the power of the ocean to nourish and revitalize the skin. Their formulations are designed to be as clean as they are effective.

Ocean-Inspired Philosophy

All products are made with organic, wildcrafted, and sustainably harvested ingredients from the sea. Additional insights into the benefits of ocean-derived ingredients can be found in our articles on marine ingredients in skincare.

Highlights

• Ocean Cleansing Mudd: A multitasking cleanser and mask that detoxifies the skin.
• Vitamin Sea Serum: Brightens and hydrates the skin, perfect for all skin tones.

6. RMS Beauty

RMS Beauty is all about multi-tasking skincare and makeup products, emphasizing pure, organic ingredients. The brand focuses on creating cosmetics that enhance and nourish the skin simultaneously.

Minimalist Approach

RMS’s approach to beauty abides by the “less is more” philosophy, ensuring their products are not only effective but also eco-conscious. For more on minimalism in beauty, see our analysis of sustainable minimalist trends.

Star Products

• Living Luminizer: A versatile illuminator that gives your skin a natural glow.
• Un-Cover Up Concealer: Offers light coverage while providing moisture and care to the skin.

7. Herbivore Botanicals

Known for their vibrant packaging and potent formulations, Herbivore is committed to a sustainable and ethical approach to skincare. They prioritize non-toxic, plant-based ingredients in their products.

Community Commitment

Herbivore is dedicated to social responsibility, regularly donating to non-profit organizations focusing on environmental sustainability. Explore more about brands giving back in our article on socially responsible beauty brands.

Must-Have Products

• Herbivore Rose Hibiscus Hydrating Mist: Not only hydrates but also refreshes and brightens.
• Blue Tansy Resurfacing Clarity Mask: A viral favorite that calms the skin while providing gentle exfoliation.

Conclusion

In the evolving landscape of beauty, sustainable and cruelty-free brands like Avant Skincare, Bodiance, Elate Cosmetics, Iremia, Osea Malibu, RMS Beauty, and Herbivore Botanicals are setting the standard. As we continue to navigate 2026, these brands demonstrate that beauty doesn't have to come at the cost of our planet. Choosing eco-friendly products not only benefits your skin but also contributes to the wider movement towards ethical consumerism. Stay ahead of the trends and explore these emerging brands that place sustainability at the forefront of their mission.

Related Reading

• Top Tech-Enabled Self-Care Gifts - Discover affordable self-care tools for your skincare routine.
• Spa-Level At-Home Routine - Create an elevated home spa experience.
• Ingredient Safety Guide - Learn the importance of safe ingredients in skincare.
• Sustainable Minimalist Trends - Explore minimalism in beauty and skincare.
• Socially Responsible Beauty Brands - Discover brands that give back to their communities.